Techniques to Investigate Products and Market Niches in Your Internet Marketing Business

When you start working in the world of internet marketing one of the very first things that you will notice is that you are definitely not alone! There are thousands of other people who are invested in this type of business. While you don’t have much in common with most of them, you’ll find that there are still more than a few that you can learn from. When you are involved in taking a look at your marketing niche and would love to figure out more about the niche that you are in, you’ll find that you can do so quite easily just by taking a look at your competitors.

When you are trying to investigate the pros and cons of different products, you can start by taking a look at their website. How are they presenting their information and what are they doing to make sure that their customers can find what they need? When you look at their website, you’ll find that two places that you need to go are their “successes” page and their “thank you” page. The successes page will include things like what they have done, what milestones they have crossed in their market niche and what their customers can expect. The thank you page will let you know who has been helping them along and it will let you see if there are any resources that you should be aware of.

Remember than analyzing your market niche involves a great deal more than simply looking for good keywords and figuring out how to make your site attractive to search engines. If you know that your internet marketing competitors are doing well, definitely take a look at their site and all of their material as it is spread across the web. Read the articles that they have published in the article directories, and make sure that you take a look at the layout of their pages and the layout of their websites. Learn a little bit about what their keywords might be; this will essentially let you know how they are bringing prospective clients to their site.

You may even be interested in taking a look at how their signup procedures go. If you can learn something good for a very small fee, you may even want to take a look at their members’ pages. You’ll find that when you go to sign up, you can take a look at their autoresponder technique and that when you go to exit their pages, you can examine the pop-ups that appear. This can give you a great way to figure out how they are keeping people interested in what they do.

If you are interested in making a success out of your internet marketing business, you’ll find that there are plenty of reasons to stop and to really take a look at what is going on in your market niche. Remember that all of this information can be quite useful to you, and that you can easily learn something that will help you get the business that you need.

To your internet marketing success!

Home Business Tip – How to Mix Business and Travel

One thing I am starting to experience first hand is some of the challenges of traveling and operating a home business. Let’s talk about a couple of key points that make this possible to do.

1. Automate as much as possible. To do this you should be running your business as an internet business first and foremost. Then you can create a frequently asked question section that will cut down on how many emails you have to reply to.

You can also create videos and audios that explain things in more detail. This will allow you to recruit new members or sell more products even if you are away from your office for a long period of time.

One other thing on automation is to use an autoresponder and funnel your prospects into it for follow-up. This is a great way to build your list and keep in touch with it. You can be on the road and still contact them without ever lifting a finger.

2. If you are on the road you will probably want to check in with your business now and then. It is tough to stay away from it for too long, so I will take my lap top with me when I can.

Many McDonalds have wireless internet now you can access if your computer has built in wireless or you have a wireless card. You can also get wireless access from companies like Verizon, Sprint, and others which allow you to log in anywhere you can get a connection just plugging a wireless card you get from them.

Many people access the internet through their cell phone or Blackberry too! The technology today is just simply amazing.

If you are a full time internet marketer you can live a dream life and mix business with travel virtually anywhere in the world today. Even if you do internet marketing part time you do not have to be away from your business for too long if you do not want to.

Web Site Privacy, Security and Marketing, Part I

Privacy and security issues are important to the successful operation of an Internet business. A privacy statement should tell the customer exactly what you intend to do with the information collected during the sales process. It should be specific and attempt to reduce the fear of the consumer with regard to their private information.

The security of the checkout transaction is of the utmost importance, and an SSL, or security certificate, is required to provide secure transactions for your customers. Some shopping cart providers offer security certificates as part of their packages. If yours does not, you must secure a certificate from a Certificate Authority (CA). In the United States, CAs include VeriSign, Entrust, and Equifax. In Europe, you must visit the EEMA web site to secure your certificate.

A security statement should address the measures taken to ensure transaction security. Customers should leave the site feeling that their personal information is safe and secure. Creating and displaying these policies will secure a trusting customer base who will feel confident when placing online orders. Most sites place a security logo at the bottom of the main page. Doing this allows customers to know that you are providing top security for their personal information.

Marketing

Sales are all about creating and sustaining a relationship with your customers. Knowing where to spend your marketing dollars to gain the maximum return on investment is important to facilitate relationship building. Evaluate all opportunities before making any decisions on a plan. Marketing a Web site is based on the same premise as marketing an offline business.